We’ve been working with Northern Neck Homes Inc. for a couple of years now. NNH is an award winning home builder located in Virginia, who specializes in custom built vacation homes and large reno projects.
The owner Ben, has always done a pretty solid job keeping his Facebook updated with his latest projects, but engagement levels were always low compared to the size of NNH’s following. We ran a couple of social advertising campaigns on Facebook with videos we produced and the analytics on demographics gave us some really important feedback.
The great majority of NNH’s online community is female [disclaimer: we’re about to make some assumptions about gender roles] and weren’t responding to the photos of open gravel pits, cranes, concrete pouring and demolition. Since then, we’ve focused on professional photos of the finished work such as remodelled luxury kitchens, ensuite bathrooms & beautiful ocean views – it resulted in an exponential increase in engagement, online following, ad views, website hits and phone calls!