Are You Due For A Website Refresh?

Let’s be honest, since you’ve made the decision to click this article there’s a good chance you know your website could use a refresh.

Accepting the fact that your website is out of date is the first step, but the next step can be a difficult and often confusing one. Does my Website need a complete overhaul? Do I need to start from scratch? Can I update the design without re-writing all of the content? When working with a new client these are often the questions we hear during an initial consultation.

The answer to all of these questions is, “yes”. We’ve been working with clients to refresh their online presence for years, and more often than not we suggest a refresh over a complete overhaul. Updating your website copy and style instead of fully replacing it can save you a lot of time and money. It allows you to keep the structure of your website while making necessary updates to improve SEO (search engine optimization) and user experience. It also helps preserves any existing customer relationships and brand recognition built through your website. A website refresh also allows you to test new design elements and copy before committing to a full redesign. In short, updating your website copy and style allows for a more cost-effective and efficient way to improve your online presence.

It goes without saying that updating your website and refreshing your online presence can have a significant impact on your business. Not only does it make your brand appear more modern,  it can also increase your visibility online and improve customer engagement. By creating a cohesive and polished brand image, you can demonstrate that your business is professional and reliable. A big part of this is updating your logo, color scheme, and overall design aesthetic to create a more cmodern and cohesive look.

Another advantage of updating your website is that it allows you to take advantage of cutting edge design styles. With the ever-evolving world of technology, it’s important to stay on top of the latest trends in web. This means incorporating a responsive design, which allows your website to adapt to different screen sizes, and implementing new design elements such as parallax scrolling and interactive animations.

When planning a website refresh we often suggest reorganizing content and menu structure. An important and typically overlooked aspect of updating your website is streamlining your content. This means organizing your website in a way that makes it easy for customers to find the information they need. This can be achieved by using clear and concise language, creating a simple navigation structure, and providing impactful Call-To-Action buttons. By doing so, you can make it easy for customers to find what they’re looking for and drive customers to areas that better meet your business objectives.

To finish this off, because blogs about website design can only hold ones attention for so long, updating your website and refreshing your online presence can have a significant impact on your business. By modernizing your brand, implementing cutting edge design styles, and updating copy to implement an SEO strategy, you can create a polished and professional online presence that helps to establish trust and credibility with your customers.

Shoot us an email to if you have any questions or would like to get the ball rolling with a website refresh!